Why is it so hard... (an anti-Apple rant from a pro-Apple user)
Apple users are renowned for their loyalty, for stoically standing by the company when it faced bankruptcy. For queuing in line for days to get our hands on a new product releases, for buying new software releases by the million when they're first launched.
And how does Apple repay us?
By fucking us, thats how.
Here's a simple experiment for the 100Mn of you that have iPhones:
- Shoot a clip on your iphone (anything, of any length).
- Try and get that clip into iMovie on your iPad.
This is taking footage shot on an Apple device, and trying to transfer it into another Apple device (thats running the same OS no less), so that you can import it into an Apple made application.
Go ahead, I'll wait for you.
Any luck?
Some of you will have gone and bought the Camera connection kit for iPad. Thats great, but personally I bought an iPad so I could get away with hulking around the life support apparatus a laptop needs to be functional (power pack, ethernet cable, mouse, voip headset, USB key).
iPad suggested a more flexible approach. 1 that uses wifi, and long battery life, and less fucking cables.
Granted an iPad is no substitute for a laptop, but in my line of work, I rarely need the power of a laptop when I'm travelling, I need access to email, I need my files, I need some entertainment. iPad does all that. Sure, I take a power cable, but compare the ipad power cable to my laptops:
The connection kit's not a lot sure but I don't want fucking cables!
I want to shoot footage on my conveniently sized HD iPhone4, upload that footage to my iDisk, open iMovie on my iPad and download the clips from iDisk.
What? Apple's killing iDisk!
MOTHERFUCKERS.
What the fuck is going on? Seriously Steve, what. the. fuck?
iMovie on the iPad is great, seriously great, its instinctive, its fun, its engaging. The form factor and the touch screen make interacting with my content a joyful experience. But you make it impossible to get that content into iMovie. Even if I can get it into the camera roll, iMovie still won't import it. Its got to be a "project", its got to be "added" in iTunes (and that happens after you "import" to itunes. Then I have to sync it with iTunes. And then guess what happens?
Fuck All!
My footage doesn't get added to the iPad because its in the wrong format!
The format my Apple camera shoots in is not the right format for my Apple iPad. Its in a format called ".mov" which is a format used by an application called "Quicktime", which is made by a company called "Apple".
Why does none of this stuff play nice with each other?
Why does my wifi iPad require a networked iMac to get content to it? Remember my complaint about the laptop power pack? Well to get the iPad to sort of work I need to carry a fucking desktop around, forget life support,: We're in iron-lung territory here!
It reminds me of ActiveSync, it allowed your Windows laptop to synchronise content with your Windows mobile phone. Do you know what happened to the guys that made that? They failed. thats fucking what. They're the worlds 84th most innovative company now. Apple is number 4. Well here's how to get Apple to the number 3 spot:
Make syncing content a fuck of a lot easier!
So, fuck you Randy Ubilos. You are a mother fucker. And you know it.

